Motiva79 offers micro-budgeting to help their clients match marketing budgets against ROI to build effective, profitable programs.  The micro-budgeting process establishes an over-lying strategy with critical “achievement” thresholds.  Clients can then spend smaller, proportional budgets on highly targeted programs that Motiva79 closely tracks against key ROI-based performance measures.  This reduces risk and establishes smart spending behind programs that are delivering proven results.

• A.E.R.O. Lead Generation Program –  Motiva79 will use micro-budgeting to establish a 3-month pilot program using smaller test budgets to prove a positive ROI return.  On established we increase spending to optimize the program to increase sales.
• Product Demonstrations – Motiva79 uses micro-budgeting to create basic product demonstrations with out all the bells and whistle to show demonstrations increase prospect interest and generate more sales.

Our micro-budgeting tactics make small budgets highly effective in generating a positive, measurable return on each marketing dollar spent. "We've found our micro-budget programs to be extremely effective, especially in today's tight economy.  With smaller budgets you create a lower risk for the marketer and because we attached the marketing budget directly to a tangible lead or sale we can quantify the return of each dollar spent.  Whether it is 10 sales, 100 sales or 1,000 sales - if you can measure that as a client the marketing program you are running is making you money it's a no-brainer to continue to optimize and spend behind it." Scott C. Berg, Motiva79 Managing Director 

Is the program right for you?

Call Motiva79 to learn more about how the program works, 619-270-9373.

The NEW A.E.R.O.® lead generation solution builds the optimal lead generation campaign around your sales goals.  Developed on a proprietary platform we have established a proven development process and template structure to manage costs, integrate core analytics and continually optimize ROI key measures. Plus, the modular design allows us to customize the solution to fit your specific needs. Our experts become an extension of your own team.  We provide research, strategy, messaging, creative, production and analytics to deliver a complete end-to-end service.

Motiva79applies the A.E.R.O. lead generation model focusing on four core areas that make up the online sales funnel.  Each segment allows us to target your core needs through tactical, results-based programs.

A.E.R.O. Campaign ⎪ Core Segments Acquisition – We help you reach the right customers and the right time with the right message. Engagement – We extend value with rich product demos, video testimonials and case studies delivering a compelling message, lead capture and higher conversion. Retention –Driven by specific data capture from the A.E.R.O platform we can create targeted messaging that nurtures relationships and supports sales opportunities. Optimization –Through acquisition, engagement and retention programs the A.E.R.O.platform captures critical data to conduct a/b testing, prospect profiling and grading to optimize conversion and deliver ROI performance reports.

A.E.R.O.® Identifier Survey ⎪ Get Started
We begin with our 15 minute A.E.R.O. Identifier Survey® that evaluates your business objectives and builds the optimal conversion program.  The survey identifies any critical issues or opportunities to optimize your acquisition, engagement, conversion and retention programs.  Based on the survey we will conduct market research and build out the most effective strategy to achieve your goals.

Our 5-Step Process
1.    A.E.R.O. Client Survey
2.    Research/Strategy
3.    A.E.R.O. Platform Configuration
4.    Program Development
5.    Performance Analytics & Optimization

Motiva79 – A.E.R.O.® Lead Generation Solution

In today’s online marketing world you need to do more than offer a solution.  You need to capture the prospects attention and engage them in your message.  CNBC Fast Money’s Jon ‘DrJ’ Najarian and Guy Adami hired Motiva79 to market their online trading application and compete against established, well-know competitors (E*Trade, Ameritrade, OptionExpress).

Trade Monster Commercial

Motiva79 developed a cinematic, high energy animated presentation that screams their MONSTER brand identity and positions their online trading software as the hero.   Fast-paced video captures of their platform, clear benefit callouts, and a strong, dramatic music track delivers a powerful, memorable experience that differentiates their brand from competitors.


The presentation closes with a clear “purchase now” call to action, which has led to thousands of inquiries and registrations

Our team managed the entire process from end-to-end.

- Communication Strategy
- Creative Concepting
- Flash Programming
- Graphic Production

Our goal is to engage each prospect with a compelling story that motivates them to act by registering online.

Watch the Trade Monster commercial(s) for yourself at www.trademonster.com and www.trademonster.com/Difference/Difference.jsp.

Or view Motiva79's entire portfolio at www.motiva79.com/portfolio.php

Motiva79 guides companies on how to develop thirty-second TV spots for the online world.  And at a fraction of thecost a $15,000 - $30,000 video production and online broadcast can reach your targeted audience to deliver  strong, measurable ROI showing the return value on each dollar spent.


Motiva79’s online video programs are integrated within our client’s existing website and extend reach across our FREE video syndication network and pay-per-view video advertising networks.  Our online media strategy focuses on building value through engaging prospects searching for information with rich video experience that not only content that builds awareness, but leads directly to trial and purchase opportunities.

SurePayroll 1-Click iPhone Creative

To generate a buzz behind SurePayroll’s new 1-Click iPhone Payroll Solution we produced a thirty-second online video commercial and promoted it through an online media and search optimization strategy.  The program continues to grow ROI everyday.



Our team managed the entire project from communication strategy, media planning, creative concepting, video production, programming, online distribution, and tracking/ROI measurement.

View the commercial online at Our team manages the entire project from communication strategy, media planning, creative concepting, video production, programming, online distribution, and tracking/ROI measurement.

View the commercial online at www.motiva79.com/portfolio.php

or at YouTube, Google Video, Yahoo Video, MSN Video, MetaCafe or one of the other online locations.

Motiva79 Develops Online Lead Generation Program To Increase SurePayroll Sales

SAN DIEGO, CA - June 24, 2008 - Motiva79 (motiva79.com) an interactive direct marketing agency, recently launched the SurePayroll Product Demo Tour demonstrating how to successfully use the Internet to generate leads to support sales and engage your audience in an interactive dialog.

The Internet has altered the way individuals and companies make purchase decisions.  The new Internet–empowered buyer will research and compare online to make an informed decision.  The content offered and the way it is communicated is critical to engaging each prospect before they quickly click away to somewhere else.

Smart companies are transforming the thirty-second TV commercial into the online world to create a highly interactive, user-driven multimedia environment where each target audience is willing to spend more time with each product and each communication.  And more importantly, they are using online direct marketing tactics to motivate each prospect to immediately respond through completing a request for information, registration or purchase.



The SurePayroll Guided Tour (www.surepayroll.com/guidedtour/) puts the prospect in control with the ability to select and interact with the presentation; even customizing it based on the information that is relevant to them.  “Through rich media animations, voice-over, demonstrations and interactivity the prospect can experience the product first hand, as well as through video, see and hear from the company’s CEO, customer service team and current clients”, says Scott Berg, Motiva79, Chief Motivation Officer.  Each offering a different perspective that shows as well as tells the company’s story and value in a personal, relevant way.  All of this is tracked and captured creating a database of top prospects and information that can be used for on-going sales/marketing with each target group.



Motiva79 is an interactive agency specializing in digital direct response marketing.  They use rich media, video, demonstrations and e-learning to engage prospects and motivate them to act through a set of easy, instant decisions.  Focusing primarily with Software As A Service/Technology, Healthcare, BioTech and Pharmaceutical markets, Motiva79 creates customer-centric marketing that brings the user into the heart of the communication to select the information that is most important for them to make an easy-to-act decision.

Check out the SurePayroll Guide Tour for yourself at  www.surepayroll.com/guidedtour/

Successful integration on online video goes far beyond adding a 30 second TV spot to your website.  It involves understanding what information your audience is seeking and creating a digital dialog that encourages them to interact through clicking further into your video-based message.  Essentially, online video should be used not as a 30 second disruption between other entertainment content, but to engage the audience and guide them to easy “click” options.  

Motiva79 developed an interactive online sales guided tour for SurePayroll (http://www.surepayroll.com/surechoice/guidedtour/) uses rich media animation and voice-over to walk prospective buyers through their software as a service product, while also integrating video showing real people that helps create a human connection.  Whether video testimonials from current customers or hearing and seeing the customer service team speak in their own words about their job servicing their customers, we can bring the product and the products benefits to life.

Procopio, a Law firm uses video of their employees talking about their positions and while they like working at the firm to attract new employees. Erin Alcantara, a paralegal offers her story, “I think that’s sometimes hard to do, to balance family and work, and Procopio’s been very supportive in that aspect,” and further goes into her 32 hour work week and how it allows her to be with her toddler.

Yes, online video advertising is growing leaps and bounds with   estimated growth from $775 million in 2007 to $2.9 billion in 2010.  But the true off the charts growth is how properly developing online video to engage an audience leads to increased sales and performance results.  Businesses need to understand how to effectively use online video to impact their sales and revenue through linking online video engagement into lead generation opportunities and that’s what we do for our clients”, says Scott Berg, Motiva79, Chief Motivation Officer.

Online video is transforming the Internet and the companies that master how to use it effectively early will have a sizable advantage.

Motiva79™ (motiva79.com) is a boutique interactive agency specializing in online direct marketing.  We develop web 2.0 solutions using our customized platform and modular approach to create targeted outreach programs, lead generation and affiliate partnership solutions that are based on measurable results.  Our approach transforms the online experience using video, animation, voice-over and data capture to create user-driven solutions that makes your unique message come alive in a personal, relevant way.

With over 15 years of management experience working with leading Fortune 500 companies to entrepreneurial ventures we have developed a unique approach that adds value across your entire marketing communication channel.  Our expertise covers a wide range of industries with a focus in technology, software as a service, healthcare, biotech and pharmaceutical.

Outreach Programs:  Through PPC and search engines, targeted healthcare and business social networks, online video networks, email marketing and online advertising we establish the right targeted program to reach your specific audience.

Lead Generation:  Our A.E.R.O. lead generation solution builds the optimal lead generation campaign around your sales goals. 
Developed on a proprietary platform we have established a proven development process and template structure to manage costs, integrate core analytics and continually optimize ROI key measures. Plus, the modular design allows us to customize the solution to fit your specific needs.  Our experts become an extension of your own team.  We provide research, strategy, messaging, creative, production and analytics to deliver a complete end-to-end service. 

Affiliate Marketing: Our Affiliate Partnership program supports increased sales across your entire affiliate partner network.  Through our central affiliate management platform you are able to deliver high-quality product demonstrations, customer testimonials videos and rich media tutorials directly on to your affiliates’ websites where their customers are searching for your solutions.  By helping them sell your products, you win.

Our easy-to-use solution works for both branded and white label versions.  In a few simple clicks you can add a new affiliate, customize the presentation and deliver it to your sales/marketing partner to add to their website.

We are an agency that believes in investing in our clients. Ask about our trial programs and tiered solution process.  

Website: www.motiva79.com
Phone: 619.270.9373
Email: info@motiva79.com