Successful integration on online video goes far beyond adding a 30 second TV spot to your website.  It involves understanding what information your audience is seeking and creating a digital dialog that encourages them to interact through clicking further into your video-based message.  Essentially, online video should be used not as a 30 second disruption between other entertainment content, but to engage the audience and guide them to easy “click” options.  

Motiva79 developed an interactive online sales guided tour for SurePayroll (http://www.surepayroll.com/surechoice/guidedtour/) uses rich media animation and voice-over to walk prospective buyers through their software as a service product, while also integrating video showing real people that helps create a human connection.  Whether video testimonials from current customers or hearing and seeing the customer service team speak in their own words about their job servicing their customers, we can bring the product and the products benefits to life.

Procopio, a Law firm uses video of their employees talking about their positions and while they like working at the firm to attract new employees. Erin Alcantara, a paralegal offers her story, “I think that’s sometimes hard to do, to balance family and work, and Procopio’s been very supportive in that aspect,” and further goes into her 32 hour work week and how it allows her to be with her toddler.

Yes, online video advertising is growing leaps and bounds with   estimated growth from $775 million in 2007 to $2.9 billion in 2010.  But the true off the charts growth is how properly developing online video to engage an audience leads to increased sales and performance results.  Businesses need to understand how to effectively use online video to impact their sales and revenue through linking online video engagement into lead generation opportunities and that’s what we do for our clients”, says Scott Berg, Motiva79, Chief Motivation Officer.

Online video is transforming the Internet and the companies that master how to use it effectively early will have a sizable advantage.